For many years there has been a steady increase in the number of people setting themselves up as ‘life coaches’. Following the COVID 19 pandemic, I’m fully expecting even more of them to appear. Already you may have begun to notice your social media feeds, and your inbox, filling up with claims from people who seem to have found the solution to living a happy life. Surely they are all a load of con-artists? After all, there is no magic wand for life. Here I explain, what a life coach is, why there are loads about, and some tips for separating the good from the downright dodgy.